Coca-cola flavour failure 1985
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverages. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales
The Failure of New Coke. . . .
Coca Cola is responsible for one of the biggest blunders in marketing - New Coke. New Coke came out
because in blind taste tests, people preferred Pepsi to Coke. The revelation was startling and Coca Cola
decided that it was time to change their formula to make it sweeter like Pepsi. After months of tweaking
the formula, New Coke was launched.
Spending millions of dollars and extensively measuring consumer opinion do not alone insure that a company
has conducted reliable market research, as the experience of the Coca Cola Company proves. In 1985, the
Coca Cola Company attempted to replace its long established Coke formula, after taste tests of 200,000
respondents indicated that consumers preferred a sweeter tasting Coke. Coca Cola’s market research failed to
predict a high level of brand loyalty to the original formula, however. As a result, the company did not
expect a consumer backlash against the new formula nor declining consumer interest in new Coke soon after
its introduction on the market new product was not accepted and highly criticised by the consumers and the product was backed off within 60 days and companies CEO apologised to the media and came back to...