WGU Supply Chain – All 3 Tasks
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Task 1
Supply Chain Management
Simulation Analysis (B):
Utilizing pro-forma balance sheets revealed that I was too conservative in my initial
approach. My market share was 98% in the traveler series but dismal in the workhorse line. My
decision to invest $400,000 into a certificate of deposit was a critical error. I should have opened
an office in Europe sooner to maintain market share.
Pro-forma financial statements are critical to determine the outcome of previous
decisions. After my third quarter my error was to not completely analyze my financial
statements. Earlier, in the second quarter, I had went from a negative $394,000 to a positive
$493,749. This gave me confidence in my traveler line and since I was only at 4% market share
with the workhorse line – I dropped the line completely. I made the decision after reviewing
analysis of my profit and loss statements. I viewed this as a low profit item that was taking away
from our cash assets that could be best used to catapult our traveler line
My initial goal was to gain market share and defend it. I gained market share but did not
keep it. My conservative approach early in the simulation did not allow me time to defend my
98% market share. I analyzed competitors and they were gaining ground against me.
Competitive Posture
X build a market position and defend it
X take the lead and keep it
be first to market
be the leader in all things
X be a fast follower, imitate smart competitive moves
In the 3rd quarter the pro-forma statement guided me with my decisions. I admittedly did not see that although I decided to incur the tremendous expense of opening another office, hired more sales and support people – I did not place them in the new office....