The first strategy Whole Foods Market uses is their ability to grow and expand through a particularly strategic method of opening and acquiring existing stores.
Whole Foods were focusing on large scale floor plans and inventory where as Wild Oats had a smaller layout.
Whole Foods focused their merchandising strategy around the atmosphere. They wanted their consumers to have a captivating shopping experience.
Their décor was colorful and fun, matching their merchandising technique.
The overall ambiance and cleanliness made Whole Food stand out from other stores.
Whole Foods Market tries to revamp as much as possible to take care of parking situations paying special attention to those with handicap needs.
Based-Value Pricing, Whole Foods Market has a reputation of being expensive. In order to rectify this situation they have decided to increase price promotions and discounts, regardless of rising costs.
“Base-Value Pricing” is a strategy that Whole Foods Market uses in order to set the prices of products to reflect the perceived value.
Along with coupon offers and sales promotions, Whole Foods Market intentionally sought out locations in high traffic areas with malls and shopping strips.
External Environment Opportunities and Threats
One of the key favors that Whole Foods Market contains is the want of consumers to have a healthy and positive lifestyle.
Whole Foods Market is also provided with the opportunity of ever enhancing products.
As Whole Foods Market sales the producer’s product they in turn are provided with more profit which creates a beneficial cycle between producer and seller.
Frequently big businesses have a slight advantage against competitors being able to lower prices underneath smaller businesses because of their safety net of wealth.
There is constant competition with small food markets selling their own organic foods from local gardens and...