I think the strategy that Whole Foods is pursuing is growth and appeal. They are counting on
a person’s nature to preserve and nurture. By providing natural foods they will hit the nerves of
the consumers who are hoping to promote healthier eating and life styles, which in turn will give
them the satisfaction of knowing they are eating well and helping the planet in return. With their
attempt to provide providing fresh natural and organic foods and products with no preservatives
or artificial ingredients, it seems to the consumers that Whole Foods are out to Promote healthier
eating and healthier life styles while caring enough for the earth to not put poisons in to her.
The strategy, I feel is well matched for the sixty two billion in sales in two thousand and seven
speaks volumes, but the monitory is alone is not the only feature. They have good products and
that combined with happy employees who can also obtain shares in the company, therefore
making them part owner will give more of themselves, producing more, putting in more time to
insure the company’s success. The fact that they do not have much competition, only on a small
scale gives them a big advantage in their market. Yet it lets one know that they have good
products and the fact that they are expanding by acquiring new stores even in a poor market says
to me that this strategy is well matched. The profit margin and the continued growth leads me to
believe that Mr. Mackey has a top notch strategy, for he appeals to the consumers and keeps his
employees happy and motivated. We all know that a happy employee is a productive employee.
Not to stop there, has managed to expand stores all over the United States of America, offer good
employee incentives, once again adds the component happy employee. I really like the motto of
Whole Foods, it says a lot. Some may think its cosmetic window dressing. If in fact Whole
Foods does not live by this motto then it...