Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.
The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyalty, stem cell research and abortion. Yet this invokes some serious arguments which proves that there are ethical issues which are yet of considerable concerns and need to be addressed. The ethical issues that are faced by the company mostly revolve around the morals and principles of the right and the wrongful actions. Here the focus is also on the moral approvals in terms of what is viewed correct by individuals in certain professions. The main ethical issues however arise from advertising, personal selling, suppliers, contracts and pricing. Some of the main ethical issues that relate to the business are based mainly in terms of market research, audiences and pricing. The market researches can invade the privacy of the customers. In addition, in terms of the research, there is a high chance that these can be conducted based on stereotypes, which can be unethical. It is important for companies to use the market research as a means of marketing and a means to attain feedback for their performance. Also in terms of the selection of the market audiences, there is a common possible issue where there might be unethical practices. In addition, it is unethical for companies to exclude potential customers from the target market.
There are possible issues of differentiation in customers in terms of selective marketing and targeting customers who are vulnerable. Also in terms of price discrimination and predatory pricing there is a high chance that the business can negatively affect that purchasing decisions of the customers.
Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response....