Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media (like books and manuscripts) were present centuries before the term became common.

Mass media can be used for various purposes
both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.

Another description of Mass Media is central media which implies

1620: First newspaper (or coranto) in English, published in Amsterdam after a Dutch example

Mass media is a medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people —usually used in plural

These days, there are already numerous types of Mass Media. This includes Audio recording and reproduction (records, tapes, cassettes, cartridges, CDs), Broadcasting Media (Radio, Television, Cable) Film (Cinema, DVDs), Digital Media (the Internet, Mobile Phones, Satellite), Publishing or the Print Media (Books, Newspapers, Magazines) and Video games.

Long Life Spans - Magazines have a long reading life because readers tend to keep them longer then other printed media. People usually read magazines during several reading intervals instead of the entire magazine at one time.
Multiple Readership - The average magazine has a readership of 3.9 adult readers, and each reader spends about one hour and 33 minutes with each copy. Many magazines have a high pass-along rate.
Target Marketing - By selecting the appropriate special interest periodical, the small business owner can reach those customers with a high degree of interest in the goods or services.
Ad Quality - Magazine ads are usually of very high quality. Photos and drawings can be reproduced very effectively, and color ads...

Similar Essays