Analysis On the EasyInternetCafe Case
Since the World War П, namely, the mid 1970s, the world economy has been surging up even though with some setbacks and fluctuation. Regardless of state owned companies, small private owned companies, or multinational firms, all of them are rising like the grasses in Spring. With the development of companies, logistics begins to be a great problem worthy of considering due to its significance on improving customer service and lowering costs. The theory and practice of logistics management has achieved a remarkable development since the mid 1970s, and as a result, people began to have a much greater degree of understanding of how supply chains operate and how they might be improved.1 Generally speaking, logistics is the management of the flow of goods and services between the flow of goods and services between the point of origin and the point of consumption in order to meet the requirements of customers. It involves the integration of information, transportation, inventory, warehousing, material handing and packaging, and often security2. While according to the Council of Logistics Management in 1986, the definition of logistics management is as follow: the process of planning, implementing and controlling the efficient, cost effective flow and storage of raw materials, in-process inventory, finished goods and related information from point-of-origin to point of final consumption for the purpose of conforming customer requirements. This definition points out the true nature of logistics.
EasyInternetCafe Ltd. is part of the easyGroup, St elios Hji-loannou, who is a well renowned Greek entrepreneru. founded and promoted it. There are many subsidiary coporations. Along with the development and fast surge of Internet in the late 1990s, Internet cafes began to be regarded by businessmen as a promising and profitable business. Therefore,Stelios made a plan to establish a chain of Internet cafes in 1999 and launched a new...