BUS 352 Entire Course
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BUS 352 Week 1 DQ 1 Change in Organizations
BUS 352 Week 1 DQ 2 Marketspaces
BUS 352 Week 1 Quiz
BUS 352 Week 2 DQ 1 E-Tailing Business Models.
BUS 352 Week 2 DQ 2 Customer Decision Process
BUS 352 Week 2 Assignment Social Business Networking and E-Commerce
BUS 352 Week 3 DQ 1 Four P's of Marketing
BUS 352 Week 3 DQ 2 Knowledge Management
BUS 352 Week 4 DQ 1 M-Commerce
BUS 352 Week 4 DQ 2 Security
BUS 352 Week 4 Quiz
BUS 352 Week 5 DQ 1 Payment Online
BUS 352 Week 5 DQ 2 Copyright Issues
BUS 352 Week 5 Assignment Final Paper (E-Business Analysis of Nike)
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BUS 352 Week 5 Assignment Final Paper (E-Business Analysis of Nike)
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Tutorial Purchased: 1 Times; Rating: A+
Focus of the Final Paper
The final 6 to 8 page paper will demonstrate comprehensive understanding of the course topics and concepts. The title of the paper will be “An e-Business analysis of _____________.” The blank will be filled in with the name of a company you select that is doing business online. It can be a traditional brick-and-mortar company, or one that is completely online. The company can be in any of the four categories of e-commerce. The goal in writing the final paper is to demonstrate an ability to analyze a company based on the concepts presented in this course. The paper will discuss the following issues:
1. Overview/Executive Summary (written last; summarizes key points).
2. Company history and background, including stage in the company life cycle.
3. The need(s) the company addresses and the customers it pursues.
4. The role of the Internet in strategy (business strategy, IS Strategy, ICT Strategy, and EC Strategy). Also...