BUS 352 Week 1 Quiz
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1. Which is not one of the EC trends?
2. The cost curves of digital products differ from the cost curves of physical products because in digitization:
3. In effect, in a social network there are online and offline communities of people with similar interests.
4. According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.
5. Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate, organizations are:
6. Eastern Mountain Sports introduced ________ tools in order to increase collaboration, information sharing, and communication among stores and their employees, suppliers, and customers.
7. eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in 2009.
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BUS 352 Week 4 Quiz
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Quiz:
1. Question : ________ , also called viral marketing, is free advertising that can increase the visibility of niche retailers and products.
2. Question : Alloy.com, bolt.com, and blueskyfrog.com are communities that:
3. Question : A search engine is basically a document or file retrieval system designed to help find information stored on a computer system, such as on the Web.
4. Question : As in e-commerce, m-commerce B2C applications are concentrated in each of the following areas except:
5. Question : A laptop or notebook computer can become wireless with the addition of a cellular chip.
6. Question : Each of the following is a trend that may slow EC and Web 3.0 except:
7. Question : Perspectives about Web 2.0 include all of the following except:
8. Question :...