COM 302 Entire Course (UOP)
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COM 302 Week 1 Individual Assignment Marketing Communications Process
COM 302 Week 2 Learning Team Assignment Advertising Media Mix
COM 302 Week 2 Individual Assignment Sales Promotion and Advertising
COM 302 Week 3 Learning Team Assignment Building New Brands
COM 302 Week 4 Learning Team Assignment Direct Marketing
COM 302 Week 5 Individual Assignment Internet Based Marketing Blog
COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion
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COM 302 Week 1 Individual Assignment Marketing Communications Process (UOP)
For more course tutorials visit
www.com302.com
Week 1 Individual Assignment Marketing Communications Process
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review information at the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.
Provide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.
Cite at least two references other than the course texts.
Format your paper consistent with APA guidelines....