deeds

deeds

  • Submitted By: trixx22
  • Date Submitted: 04/20/2015 1:56 PM
  • Category: Business
  • Words: 357
  • Page: 2

Rivalry among the designers and the marketers of performance-based yoga and fitness apparel would be the first force. The rivalry among Lululemon and its competitors in the market for performance-based yoga and fitness apparel is moderate to strong and seems to be on the verge of growing because of the dramatic success that Lululemon is having. This is really attracting competition from companies such as Nike, Adidas, Under Armour, Gap, Nordstrom, Athleta, Lucy and Bebe stores. Rivalry is really centered on the main factors which include product quality, product line breadth and the brand image. The product quality is basically the comfort, styling and the performance features that it has. The product line and image are self-explanatory.
The second force is the competitive pressures associated with the threat of new entry into the market for performance-based yoga and fitness apparel. This is more of a weak to moderate competitive force. The third force correlates with the competitive pressures associated with substitutes for performance-based you and fitness apparel. This is a moderate to strong competitive force. The fourth factor is dealing with competitive pressure as well, but associated with the bargaining powers of the suppliers. This is a moderate competitive force. The last force deals with the competitive pressures associated with the bargaining powers of buyers. This is a weak to moderate competitive force depending on the type of buyer.
The positioning of the map is different and there is much separation from other brands. Lululemon position is different, because its product offerings and distribution channel strategy are distinct from the other rivals. It is the only designer-marketer of performance based yoga and fitness apparel with its own image. Other companies that sell yoga and fitness based products may be selling and merchandising most of the sports apparel they stock under their own private label. Lululemon’s product line is...

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