Ebay Analysis

Ebay Analysis

eBay for e-commerce

Why use eBay?

EBay serves two main purposes. The first is to effectively expose your item to millions of people on the web. eBay is the first place many people go to look for items, both new and used, so placing your item here means that you have a much higher chance of people finding out about it.

The second, and equally important reason, is that eBay gives your site and company tremendous exposure at a very low cost. For as little as 30 cents, you can create an auction which highlights your product—and can direct people to your web site. That’s incredibly cheap advertising that’s totally focused towards people who are searching for what you have to offer.

Success stories: A teddy bear maker in Virginia used to sell her hand-made crafts for $30 a piece. With the exposure she gets on eBay, her bears now sell from $100 to $300 each. Even if you don’t have a web site, you can use eBay

A non-profit pet rescue group in Los Angeles has raised thousands of dollars a month selling items.

An antiques and crafts store in a very small town now sells their items worldwide. A simple links from their site to eBay allows them to showcase items in stock. They can do this all without any knowledge of web building software—or any software other than their web browser. (To learn a trick for linking from your site to a gallery of your items on eBay, click here.)

Many small stores now sell more on eBay than they do through their storefront. You’ll see sellers who’ve sold thousands of items and are literally making a living just by selling on eBay.

These are just a few of the millions of small businesses that use eBay. Larger businesses can use it to make sure that their items are available to millions of people a day, to sell off excess inventory or refurbished items, or just draw more people to their sites.

Myths about eBay

eBay just for selling beanie babies.

Wrong! EBay start to sell the founder’s wife’s collection...

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