Abstract
This paper will cover the influence of sexually suggestive material in advertisements. It will explain the negative social cost associated with the use of sexually suggestive material i.e.: the influence over the immature mind, body image and sexual assault. The second part of the the paper will look at the influence these advertisements have on children. The final part of the paper explains what advertisers can do to protect themselves from negative social cost and the harming of children’s minds.
The feeling by advertisers in today’s society is sex, sales, products, and services. This advertising strategy can be seen in just about every ad on television commercials, newspapers, and magazine. Sex was created by God to be part of the relationship between a man and his wife for enjoyment and reproduction. In Today’s society sex has taken on a more perverse role. This paper will cover the effects of sex in advertising on society. It will also look at the effect sexually driven advertising has on the family. The last item this paper will cover is how advertisers protect themselves from being to sexually in their advertisements.
RQ 1. How would you explain the negative externality (social costs) associated with the use of sexually suggestive material in advertising?
There are several negative externalities (social costs) that come with sexually suggestive material in advertising. The first one that comes to mind is the effect this type of advertising has on the young immature mind. These types of ads show kids that the worth of women lies in how they appeal to men. For example, look at a Victoria Secret commercial. They show beautiful women in their bra and panties. This advertising does two things to the immature mind. First, in the young female it show them that in order to be considered beautiful they have to run around in revealing clothes. For the young men it leads them to believe that women want to show their asset off. This...