Children and adolescents in Canada are exposed to many different types of media at increasing numbers each year. The use of media in a sense controls and shapes society, by depicting violence, Sterotyping and body image as a normal and healthy everyday occurrence. Although it seems obvious that the average child watches 21 to 23 hours of television per week try to consider, Saturday morning television containing 20 to 25 acts of violence alone, therefore by the time the child reaches `18 years of age, they have viewed about 200,000 acts of violence. In today’s society it is deemed acceptable for children to view violent behavior in the way of music, television, and video games. Although the correlation between watching media violence and real life aggression is weak, there is enough evidence to convince the Canadian Pediatric Society and American Medical Association that it is a public health issue. The correlation states that “whether aggression is presented in a realistic way or non-fictional way, may, however make no difference to children’s propensity to imitate it. (Hearold, 1986). The entertainment industry maintains a stance that there is no connection between media and real-life violence, and although studies show there is no direct link between the two, it does show that hundreds of children exposed to it tend to except violence as acceptable way to resolve any type of issue. None of the commercials aimed at boys referenced attractiveness Self-image is another way of controlling society. Girls are forced to feel as though they need to compete with the ever growing want of diets and being the “perfect size. This is shown through Advertising of many products including but not limited to, smoking, drinking and high risk sexual activity. The advertising industries constantly show young, skinny beautiful men and women engaging in social drinking and smoking as the way of fitting in and being part of the “it” group. 50% of the commercials aimed at girls...