Issue and Opportunity Identification

Issue and Opportunity Identification

  • Submitted By: barnesns
  • Date Submitted: 02/10/2009 7:19 PM
  • Category: Business
  • Words: 2505
  • Page: 11
  • Views: 3

Gap Analysis: Global Communications
MBA500 Foundations of Problem-Based Learning

Gap Analysis: Global Communications
Global Communications (GC) is a telecommunications company that is in the process of revamping its strategic goals. The company is in a saturated telecommunication market plagued with declining stocks. In an effort to gain a competitive advantage over its rivals and realize profitability, the company wishes to revamp its strategic goals. However, in its attempt to do so, GC’s communication failed in that key stakeholders were not involved or notified of the plan. Consequently, the actions of GC’s upper management and lack of communication put the company in ethical dilemmas.
This paper will examine GC’s actions and present the issues at hand along with opportunities the company can take to remedy the situation. Key stakeholders will be identified along with their conflicting interests, rights, and ethical dilemmas. An end-state visions plan will be presented to identify GC’s desired future outcome as well as a gap analysis, which is a study what GC is currently doing and where the company wants to go in the future.

Situation Analysis
Issue and Opportunity Identification
GC’s most significant issue is too much competition with the local telephone and cable companies; technology is rapidly changing. This has resulted in a loss of profit for the company and its shareholders. To adapt to an ever changing business environment, GC is faced with tough challenges ahead and managerial decisions that will ultimately have an impact on employee its relations. The company has an opportunity to turn profits around and become competitive in the telecommunications industry by instituting cost cutting measures and beefing up its services to small business and creating new alliances
Once a new strategic plan was decided, the company made a mistake by not communicating its intentions with its stakeholders which are the shareholders,...

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