Marketing Research & Promotional Message
Introduction
Research is vital when evaluating, or targeting a specific group of consumers. I will be discussing the different facets of a consumer group consisting of teenagers. Teenagers have specific needs, perceptions, and attitudes that require a creative marketing strategy to deliver an effective communication message. I will be discussing how teenager’s needs, perceptions, and attitudes are used to create marketing communication messages, using social media as the outlet to gain access to the teenage population.
Facets
A facet is defined as one-side of something many sided. This is a perfect example of teenager’s complexity. They are hormone driven, very intense and outspoken. Teenagers today are very technologically advanced and use social media as an outlet for communication. The teenage generation of today uses, Facebook, twitter, Skype, and many other social media outlets to communicate their views. Observing social media can provide insight into the needs and interests of the teenage consumer. Social media will reveal many facets of the teenage consumer. A marketer can gain very useful insight from social media outlets. Teenagers are very outspoken on these media outlets and can reveal many insights about their interests.
Teenager Needs
Teenagers have a need for socializing, that is why I believe that social media is one of best marketing tools available. Teens are very outspoken and want to be heard. Give teens an outlet where they can talk trash and be teen. For example, if you are trying to market athletic apparel, use edgy marketing to engage fans where they are already communicating, via social media. Instead of creating your own website, companies can use social media outlets to gain brand reputation. These social media sites are full of teens wanting sports apparel. Not to mention the parents of the teens who probably pay for the majority of the teen’s apparel are seeing the same brands....