Are u ever going to talk to me again?
I know u have all the reasons not to talk to me again, but that won't stop me from tryingREFERENCES
Arnould E., Price L., Zinkhan M., (2004), ‘Consumers’ Second International Edition, McGraw Hill, pp 73-106.
Chisnall P., (1985), ‘Marketing: A Behavioural Analysis’ Second Edition, McGraw Hill, pp 89-101.
Dubois B., (2000), ‘Understanding the Consumer’, First Edition Prentice Hall,
pp 200-218.
Newman J., (1958), ‘Motivation Research and Marketing Management’ Second Edition, Plimpton press, pp 39-56.
Engel J., Blackwell D., Miniard P., (1995), ‘Consumer Behaviour’ Eight Edition, Dryden Press, pp 141-255.
Caruana, R. (2007). Morality and Consumption: Toward a Multidisciplinary Perspective Journal of Marketing Management, Volume.23, and No.3-4 pp.207-255.
ISSN0267-257X
Dow, S.C. (2002) Economic methodology: an inquiry. Oxford university press.pp.101 -179.
Content Page Page
Introduction………………………………………. 1
Interview………………………………………………… 2
Culture, value the meaning………………………………. 3
Consumer Motivation, Maslow Hierarchy……………….4
Consumption meaning…………………………………… 4
Marketing Strategy in consume behaviour…………………5
Concluding……………………………………………….. 6
References…………………………………………..7
Model used for the essay
Culture, the meaning and the Nature
Values and cultural Rituals
Consumer Motivation, Maslow’s Hierarchy
Consumption meaning
Consumer behaviours and marketing strategies
Consumer thoughts, feelings and behaviours
REFERENCES
Arnould E., Price L., Zinkhan M., (2004), ‘Consumers’ Second International Edition, McGraw Hill, pp 73-106.
Chisnall P., (1985), ‘Marketing: A Behavioural Analysis’ Second Edition, McGraw Hill, pp 89-101.
Dubois B., (2000), ‘Understanding the Consumer’, First Edition Prentice Hall,
pp 200-218.
Newman J., (1958), ‘Motivation Research and Marketing Management’ Second...