MKT 438 Entire Course (UOP Course)
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course)
MKT 438 Week 1 DQ 1 (UOP Course)
MKT 438 Week 1 DQ 2 (UOP Course)
MKT 438 Week 1 DQ 3 (UOP Course)
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course)
MKT 438 Week 2 DQ 1 (UOP Course)
MKT 438 Week 2 DQ 2 (UOP Course)
MKT 438 Week 2 DQ 3 (UOP Course)
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course)
MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course)
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MKT 438 Final Exam Guide (UOP Course)
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Complete the Final Examination.
1. The objective of public relations is to sell:
2. The R-A-C-E approach to defining public relations includes the following components:
3. The job of public relations professional is very much that of an “interpreter,” where he interprets:
4. Which of the following trends contributed to the evolution of public relations in the United States?
5. Public relations goals must be defined by:
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MKT 438 Week 1 DQ 1 (UOP Course)
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Should a company be concerned with public opinion? Why or why not?
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MKT 438 Week 1 DQ 2 (UOP Course)
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Which PR communication tool do you feel is the most effective? Why?
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MKT 438 Week 1 DQ 3 (UOP Course)
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