MKT 498 Courses / uopmkt498dotcom

MKT 498 Courses / uopmkt498dotcom

MKT 498 Final Exam Guide

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Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format).

Multiple Choice and Multiple Select Questions
1 The foundation of an IMC plan includes which of the following elements? (Check all that apply)

2 A system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings is called ________.

3 Which of the following are elements of the communication process? (Check all that apply)

4 The people who control the flow of information to members of a buying center in an organization are known as:

5 Xerox offers a color printer that sells for $1,200, which they want to market to businesses. As the marketing manager for Xerox printers, you want to select an advertising medium that has a long exposure time and that can attract and retain a prospective customer’s attention, and you have a budget of $20 million. Which advertising medium would you select that best meets your criteria?

6 A joint venture of two or more brands into a new product or service is called:

7 The most common form of “noise” in marketing communications is:

8 All of the following are public relations functions EXCEPT:


MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

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Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points)
In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper:
If the company has an integrated...

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