Group 4

Strategy – Twitter feed to engage in two-way communication with school communities and Professional Learning Networks

Implementation Ranking – 7

Rationale – Your reasons for implementing this strategy make the idea of creating a school Twitter feed compelling. I see many positive outcomes from the ability of the school to share information with stakeholders through a medium that is becoming ubiquitous among parents and students. I see this strategy as one that would allow for certain members of the school community to quickly share ideas and information, both from the school and back to the school. My only reservation with this strategy, and the reason I did not give a higher ranking, is due to legal issues with this type of medium for school information. With an open medium for communication, there is the possibility of misuse, either intentional or not. It would be interesting to see how schools and districts that have implemented this strategy have dealt with issues that may arise. Such issues may include vulgar communication postings, accidental spills of sensitive information, and incorrect information being posted. It would seem that there would need to be a dedicated Twitter feed supervisor who could monitor for these issues. Acceptable Use Policies would need to be in place for both employees and students for this strategy to work.

Group 1

Strategy – Planning for two-way communication during large audience meetings

Implementation Ranking – 10

Rationale – I scored this strategy as a ten due to the inherent need for this to occur whenever large audience meetings occur. The descriptions you noted, such as gathering materials, determining a purpose, and considering the audience are all extremely important considerations and must be done in order to have an effective meeting. Gorton and Alston (2012) note the importance of this when they state that, “the initial task for the administrator who wishes to communicate a message to a...

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