ASSIGNMENT ONE It is important at the outset of the course to make certain that everyone has a firm understanding of lenses and basic photographic equipment. This assignment is reasonably straightforward and designed to alert your tutor to any weakness in your grasp of these fundamentals. If necessary, your tutor will be able to supply material or advise particular areas for your improvement. For each of the following hypothetical photographic assignments you have the following equipment at your disposal (note that you do not have any zoom lenses): Two small format DSLR cameras with full sized 35 mm sensors 20 mm lens 24 mm tilt-shift lens 35 mm lens 50 mm lens 90 mm tilt-shift lens 100 mm macro lens 135 mm lens 300 mm lens Neutral Density Filter Polarising Filter Two quick cycle portable flash units made specifically for your cameras Transportable studio flash gear Tripod Monopod Nominate which of the abovementioned equipment you would use for each of the following 10 scenarios and give a brief explanation of why you made those choices: 1. 2. A large art gallery has hired you to photograph every individual framed painting in the gallery for an upcoming exhibition. They require colour accurate copies of the artwork for use in a catalogue. An advertising agency has hired you to photograph individual “pack shots” of a range of packet soups. The soups come in small rectangular boxes, which have a glossy finish. They want the pack to look heroic and important. 3. 4. 5. 6. 7. 8. 9. A men’s magazine has hired you to shoot an action outdoor fashion feature of a male model in the centre of a large city wearing various business suits. They want lots of movement in the images and are happy with some motion blur. A sports magazine wants you to photograph an afternoon football game and they get you a press pass, which allows you access to the playing field. They want high contact physical shots with frozen action. A lifestyle magazine wants you...