Introduction
Operating the organization in different markets and expansion of the organization through internationalization is the current trend in most of the industries. The process of entering to the overseas market and internationalization can be defined as (Cateora and Ghauri, 2000, p.42) “is taken to mean any form of transaction by an enterprise outside it’s national boundaries, in which assets, rights or goods are transferred and there is some counting de facto control over the use of these and, or complimentary indigenous resources”. Anderson & Gatingnon (1988) argue that going global helps organization to operate on larger market base, where large market base is directly proportional to the strong demand and more revenue generation. It is also observed that by expanding the organization the firm improved image at home base and home market. Johnson et al. (2007) investigated that there are two basic reasons for the businesses are being drawn in global arena. First, as organizations have their home base in industrialized economies are pulled into rapidly expanding foreign markets by growth opportunities. Second, weakening of growth opportunities and saturation of market or ‘slow – growth’ industrialized economies is pushing organization to expand abroad. While considering role of government it has been described as very important. Although there are some barriers but that can be avoided through knowledge and information.
Global Ventures PLC, specializes in international market and currently focusing to enter the industry of soft drinks in overseas market as there would be higher profits and compete on global basis may gives additional benefits that lures organizations o enter into overseas market as greater consumer base, sales potential, lower operational cost and less overheads, indigenous resources and higher profitability. Global Ventures PLC, UK has made a huge turnover out of the retail banking industry over the last few years. The company is...