Course objectives
(1) To gain a working knowledge of the principles, theories and vocabulary of marketing.
(2) To develop problem solving skills by developing the ability to merge marketing theory with practical application.
Text: Basic Marketing
Assignments: There will periodic homework problem assignments as well as periodic case preparations. The assigned case preparations must be turned in at the beginning of the class period. (Students are encouraged to keep copies of their assignments since they will be discussed in class. You may turn in the copy as long as it is readable.)
I encourage working together on the homework assignments. However, this does not mean copying. Representing someone else's homework as your own is cheating as much as cheating on an exam.
Project: Specifics will be passed out later. You will need a company's annual report (which I can supply you if need be).
Grading: Class participation 15%
Case Preparation and other homerwork 25%
Midterm Exam 30%
Final exam 30%
Schedule
August 27 Introduction
Syllabus
Introduction to Marketing
Sept. 3 Chapters 1 & 2 (including Appendix A)
Sept. 10 Chapter 3 & 4
Case 2 & 7
Sept. 17 Chapter 5
Cases 9 & 8
Sept. 24 Chapter 6 & 7
Case 3 & 5
Oct. 1 Chapter 8 & 9
Cases 5, 1, 13
Oct. 8 Chapter 10
Cases 12 & 14
Oct. 15 Midterm Exam
Oct. 22 Chapters 11 & 12
Cases 17 & 16
Oct. 29 Chapters 13 & 14
Cases 19 & 29
Nov. 5 Chapter 15
Cases 21 & 22
Nov. 12 Chapter 16 & 17
Cases 24 & 22
Nov. 19 Chapters 18
Cases 27
Nov. 26 Chapter 19
Case 30
Dec. 3 Review
Dec. 10 Final Exam
Notes
Introduction of myself
My background
Find out if they have the study guide.
Find out what their marketing experience is like.
Find out if they have done case studies before.
Lecture for today.
Test questions will be covered both in the reading and in the lectures - take notes when we are covering technical...