Hain Celestial Group, Inc.
Over the past few decades, consumers have grown increasingly concerned with taking care of their bodies, and are more informed about where their food is coming from. With the increasing awareness of big brand use of GMO’s (genetically modified organisms) and chemical-laden pesticides, consumers are gradually making the switch to choosing natural and organic products. “US consumer demand for organically produced goods has grown continuously since USDA established national standards for organic production and processing in 2002” (Green, 2013). As the demand for organic and natural foods and other products increases, the industry as a whole is sure to see continued growth. Investing in a company specializing in organic and natural food and/or other products appears to be worthwhile.
Hain Celestial Group, Inc. is a leading company in producing natural and organic food and personal care products, with a mission “to be the leading marketer, manufacturer and seller of organic and natural products by anticipating and exceeding consumer expectations in providing quality, innovation, value and convenience” (Hain Celestial Group, Inc., 2013). Brands owned, produced, and distributed by Hain include “Celestial Seasonings, Terra, Garden of Eatin’, Health Valley, WestSoy, Earth’s Best, Arrowhead Mills, DeBoles, Hain Pure Foods, FreeBird, Plainville Farms, Hollywood, Spectrum Naturals, Spectrum Essentials, Walnut Acres Organic, Imagine Foods, Rice Dream, Soy Dream, Rosetto, Ethnic Gourmet, Yves Veggie Cuisine, Linda McCarney, Realeat, Lima, Grains Noirs, Natumi, JASON, Zia, Natural Skincare, Avalon Organics, Alba Botanica, Queen Helene, Tushies, and Tendercare” (The Hain Celestial Group, n.d.). Competitors in the organic and natural food industry include Amy’s Kitchen, Inc., Nature’s Path Foods, Inc., and Organic Valley of Farms (Global non-GMO food market 2014-2018). Other competition comes from big name brands expanding into the...