In this report I have identified what I believe to be an effective advertising campaign and the ad I have chosen is the Nike: Just Do It advert. I have chosen this iconic advert due to the fact that Nike is such a massive business with tremendous global appeal.
This advert coincided with Nike being associated with the swoosh symbol and even 20 years on they are still using that symbol on their adverts and products as opposed to using their company name.
The aims and objectives of this report are to see how effective the Nike Advertising campaign was by comparing it how much they spent on advertising as opposed to sales and other various factors such as discussing the creative strategy undertaken by Nike, the advertising agency who designed it and the message and channel factors used to create the advert. The products that sold the best as a result of Nike’s advertising and also where the advert was most efficient.
I will be researching Nike’s advertising campaign through many sources such as academic books and journals however most of my research will be done through the internet via case studies and other various pages. In this report I have also looked into who Nike’s main competitor were and how they managed to overhaul them therefore setting the foundations up for Nike’s prolonged success over the last 2 decades.
Overview of Advertising Agency and the Campaigns Aims
In this part of the report I will be discussing the advertising agency in depth giving a complete overview and discussing the campaigns objectives. The advertising agency that helped Nike create perhaps their most iconic advert was Wieden and Kennedy. Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy, which changed to Wieden+Kennedy on April 1, 1982, and remain the agency of record.
The founder Dan Wieden credits his inspiration for Nike’s Just...