Table of contents
Executive Summary
A) Company Overview------------------------------------------------------------ 1
1. Mission ----------------------------------------------------------------------- 1
2. Brand Values ----------------------------------------------------------------- 1
B) Ownership------------------------------------------------------------------------ 2
C) Organisational Structure ----------------------------------------------------- 2
D) Business model------------------------------------------------------------------ 4
1. Objective --------------------------------------------------------------------- 4
E) Strategy--------------------------------------------------------------------------- 5
1. Marketing--------------------------------------------------------------------- 6
2. Fleet---------------------------------------------------------------------------- 6
F) Power and control ------------------------------------------------------------- 7
G) Knowledge management --------------------------------------------------- 7
1. On time performance ---------------------------------------------------------- 8
H) Technology ---------------------------------------------------------------------- 8
I) Differentiators ------------------------------------------------------------------ 8
1. Ancillary services ----------------------------------------------------------- 8
2. Current routes ---------------------------------------------------------------- 9
J) Managing change ------------------------------------------------------------- 10
1. Expansion ------------------------------------------------------------------- 10
K) Competitors -------------------------------------------------------------------- 11
L) Efficiency and effectiveness ------------------------------------------------- 12
M) Recommendations ------------------------------------------------------------ 14...