Apple Inc. in 2010 Case Study
Apple has come a long way since the company began. Their company’s original focus had always been computers and they still focus on their computers along with many other facets of the organization. Steve Jobs came back to work for Apple in 1997 as interim CEO. Steve had Apple focus on innovation. After creating the iPod he had them focusing on improving the iPod and innovating their computer branch and having them enter the smart phone era of business (Thompson, Peteraf, Gamble, & Strickland, 2012). Over the years Apple’s main focus has been innovation and improving their existing product lines. Apple does this by focusing on a differentiation strategy. They develop products that are unique in which has given them a competitive advantage over their competitors.
Apple hasn’t only created new products, but also new technology for operating their products, such as apps for their iPads and iPhones. They have enlisted strict guidelines in which creators have to follow to be able to get access to the Apple customers. Apple has created strict protection policies for their operating systems and other technologies. They have the last say if or if not a consumer is able to offer their products in a application format to Apple customers. Apple has been highly successful in their innovation products, such as: the launch of the iPad. They have always continued to work on their original computer product and gain more market share. Apple has had success lately with introducing several laptops choices to consumer.
Apple’s strategy in their electronics has been their success with computer graphics, application and icons for their iPad and iPhones. They have created and used a completely different style for fashion and innovation. Apple’s strategy also doesn’t allow them to flood the market with many new computer options. They have a few models to offer to consumers with specific needs (Thompson, Peteraf, Gamble, & Strickland, 2012)....