Environmental Factors Paper
The Nestle Company is a worldwide corporation whose headquarters are located in Switzerland. Its factories and operations are located in many countries all over the world. It has been growing in size especially in the last few decades. The products it offers have also been increasing because of the variety of products. The company is known for many years as a producer of chocolate and chocolate products, but due to innovation and renovation, it has gone well pass that. This approach has permitted the company to expand on products such as dairy products, prepared foods, beverages and baby formula to name but a few.
The baby food and infant formulas market is projected to reach about $23.8 billion by 2015. Factors such as changing lifestyles, more women in the workforce and high levels of disposable income, and the availability of new products are some of the reasons for this growth.
Nestle Nutrition is an organization that is supposed to focus on the nutrition matters of the company. Its strategy for increased sales in this area is centered at a great extent on the high risk, potentially elevated growth markets like in Africa. Nestle maintains they will follow all applicable laws in the country where they are selling their infant nutrition products.
When a company makes the decision to sell in the global market, each various area has laws and regulations as well as local customs and common practices that should be followed to be ethical as well as a legal marketer.
Nestle Company markets their infant formula in Third World countries which at first glance might seem to be an ideal market. However, there are problems associated with such a market. First of all they give free samples to doctors, midwives, and consumers to get them familiar with the product. This is in the powdered form of the infant formula. This lessens the probability that the infants will be...