CRICOS Provider no. 01459A (WA)
Marketing Audit Report
Group Assessment of no more than 4 members
DUE DATE: Week 8
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
For this assessment candidates are required to assess and analyse information gathered in Assessment Task 2 and present a report describing and auditing marketing activities of the case study organisation.
Prepare a marketing audit report for the case study organisation you have completed internal and external audits for, using the report format determined in Assessment Task 2. You will need to outline the data you gathered and collated and examine its alignment with the marketing plan.
Note: ‘Excerpt from letter of appointment’ is different to that found in Assessment Tasks 1 and 2.
Using the case study information provided to you, complete the following steps.
1. Write a marketing audit report, based on your findings from assessment 2, ensuring you:
a. present information in a report structured format (example page 44-46 of your unit guide).
b. report the outcomes and findings from the marketing audit you conducted in Assessment Task 2, using plain and clear English with correctly structured paragraphs.
c. map the heading for the body of your report against those found in the marketing plan provided in assessment 1.
You must provide:
a completed marketing audit report, with written information as outlined above.
Your assessor will be looking for:
evidence that you analysed and identified the needs of the case study
evidence that you have analysed the marketing activities of the organisation and effectively reported on the activities.