In my first round, I have read the case, looked at the available information and applied the BSSE and MI theories to understand what was happening in the market and how I should act. I assumed that the high growth potential market was for the innovative product and I expected the core business to decline over time. I started heavily investing in bringing the new product up to the demanded quality. Then I started losing the core business and missing my sales targets. I got fired. I couldn’t believe it. (oh, hbs arrogance!)
In my second round, I decided that my strategy was fine, that the devil was in the implementation, so I started to change how I distributed my investments. Then the market sentiment changed, my innovative product suddenly was over-delivering and I couldn’t lower the price because the cost of all these features I have just been investing in was too high. So I lost a lot of money and got fired. Again. It wasn’t looking good.
In my first round, I have read the case, looked at the available information and applied the BSSE and MI theories to understand what was happening in the market and how I should act. I assumed that the high growth potential market was for the innovative product and I expected the core business to decline over time. I started heavily investing in bringing the new product up to the demanded quality. Then I started losing the core business and missing my sales targets. I got fired. I couldn’t believe it. (oh, hbs arrogance!)
In my second round, I decided that my strategy was fine, that the devil was in the implementation, so I started to change how I distributed my investments. Then the market sentiment changed, my innovative product suddenly was over-delivering and I couldn’t lower the price because the cost of all these features I have just been investing in was too high. So I lost a lot of money and got fired. Again. It wasn’t looking good.