In recent years, when we go to famous tourists spots, we can always see people taking selfies, with the tourist spot or with their friends. Moreover, with the advancement of technology, advertising models do not necessary is beautiful. With the help of the photo editing programs like Photoshop, everyone can alter and beautify their image to become perfect. Furthermore, due to the popularity of beauty culture, broadcasting companies produce surgical makeover television programs to boost their own audience measurement. The number of people undertaking cosmetic surgery also rises dramatically. Also, news about people undergoing extreme dieting appears more frequently. This essay will discuss whether those cultural phenomena such as mentioned above will contributed to the increasing number in cosmetic surgery and extreme dieting.
Firstly, the recent cultural phenomena alter the attitude towards beauty from natural to slim and perfect, in which encourages people having cosmetic surgeries and extreme dieting. At before, beauty was defined as natural and pure, such that it will bring comfy to others. Females are not necessarily being slim. However, a recent research had identified that advertisements promotes an unrealistic beauty in which most of the female cannot attain (Frith, Shaw, & Cheng, 2005). Most of the current advertisements use slim models and use different photo editing programs, which make them having an ideal body shape and face. Meanwhile, as advertisement is an agent in promoting and introducing theories to general public, females will want to become like them, in order to attract males. Besides advertisements, other current cultural trend changes the attitude of beauty. A study revealed that current trends like selfies and photo editing mobile applications and programs increase awareness of people on their physical appearance (American Academy of Facial Plastic and Reconstructive Surgery, 2014). As people will share their daily lives on those new...