BSA 310 Riordan Manufacturing – Sales and Marketing Review

BSA 310 Riordan Manufacturing – Sales and Marketing Review
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Riordan Manufacturing needs a way to reach out to existing customers as well as gaining new ones. Riordan is considered to be an industry leader in the field of plastic injecting molding. Already having state-of-the art design capabilities and international acclaim, how can we promote what we do in a professional clear manner which will benefit the company? Riordan has five facilities, four in the United States and one in China and we will accommodate each one equally with our plan.
Before we begin our mission we will have to first build on and improve the information that we currently have available to us. To do this we will have to convert everything that we have to electronic information. In the past Riordan has kept all records to pencil and paper. This information includes the following:
• Historical Sales
• Files of Past Marketing Research
• Sales Database
• Production Records
• Profit and Loss Statements by Item Group
• Marketing Budget
• Marketing Research
• Marketing Budget Anticipated Results

Once we figure out all of the information that we have we will have a better understanding of what we will need to do to accomplish our task. Our main sales goal is to reach the $50 million revenue mark over the next two years. Existing customers account for 60% of the incremental sales. For Riordan to be able to confidently count on the existing customers means that we will have to take the time to understand the needs and desires of those customers.
BSA 310 Riordan Manufacturing – Sales and Marketing Review

BSA 310 Riordan...