BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
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Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?
Guided Response:
What products and services will interest these new youth markets?
Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products and services.
Will marketers in these countries use similar marketing strategies to influence this group or will their strategies be different from Western-based consumption marketers? Explain your reasoning.
What opportunity for U.S. companies might you foresee? Support your reasoning.
This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic, and depth.
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BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)
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Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application.
Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your...