BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
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Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?
Guided Response:
What products and services will interest these new youth markets?
Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products and services.
Will marketers in these countries use similar marketing strategies to influence this group or will their strategies be different from Western-based consumption marketers? Explain your reasoning.
What opportunity for U.S. companies might you foresee? Support your reasoning.
This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic, and depth.
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BUS 330 Week 4 DQ 1 Functions of Marketing Management
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Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.
Guided Response:
If you select Target, you may use Video 9.1: Marketing Success as a source. Approach this discussion from the role of a Marketing Manager. Review several of your peers’ posts. Respond to at least two of your peers and provide...