BUS 330 Entire Course
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BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 3 DQ 1 Customer Relationship Management
BUS 330 Week 3 DQ 2 Demographics and Trends
BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
BUS 330 Week 4 DQ 1 Functions of Marketing Management
BUS 330 Week 4 DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility
BUS 330 Week 5 DQ 2 Marketing Ethics and Children
BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)
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BUS 330 Week 2 DQ 2 Product Usage Categories (Ash)
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Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice.
Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this?
Which items might substitute for another item? Why did you choose that substitute and how might it affect demand?
Guided Response:
Review several of your peers’ posts and respond to at least two of your peers. Provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to consider other usage groups
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BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
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Written Assignment. The dramatic population growth...