BUS 352 Week 1 Quiz
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1. Which is not one of the EC trends?
2. The cost curves of digital products differ from the cost curves of physical products because in digitization:
3. In effect, in a social network there are online and offline communities of people with similar interests.
4. According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.
5. Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate, organizations are:
6. Eastern Mountain Sports introduced ________ tools in order to increase collaboration, information sharing, and communication among stores and their employees, suppliers, and customers.
7. eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in 2009.
8. EC applications are supported by infrastructures and by each of the following support areas except:
9. Intrabusiness EC is usually performed over intranets and/or
10. A portal is an information gateway that attempts to address information overload by enabling people to search and access relevant information from disparate IT systems and the Internet, using advanced search and indexing techniques, such as Google's desktop.
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BUS 352 Week 2 Assignment Social Business Networking and E-Commerce
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Social Business Networking and E-Commerce.
Select one of the social networking sites for business professionals listed in Insights and Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been successful in creating community. Also include the characteristics of the specific community; how community participants benefit from interactions; and why participants are motivated to join. Be sure to give examples...