BUS 508 Entire Course (OLD Tutorial)
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BUS 508 Assignment 1 Entrepreneurial Leadership
BUS 508 Assignment 2 Diversification Strategies (Wallmart and Kmart)
BUS 508 Week 3 Assignment Production
and Operations Management Marathon Oil
BUS 508 Assignment 3 Using Teams in Production and Operations Management Boeing Co
BUS 508 Assignment 4 Internet Technology, Marketing, and Security (Sony Corp)
BUS 508 Assignment 5 Financial Management (Pepsi and Coca Cola)
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BUS 508 Assignment 2 Diversification Strategies (Wallmart and Kmart)
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A big question in business is: To Diversify or Not to Diversify? Some corporations (e.g., Amazon, 3M and General Electric) have diversified broadly over the years and have had great success. Other diversification attempts (e.g., Time Warner’s purchase of AOL) have taken companies away from their core businesses and their experiences are less successful.
Research two corporations that have had different outcomes (one successful and one unsuccessful) with their diversification strategies. Compare and contrast each corporation’s diversification strategy and evaluate the reasons for each one’s success or failure in the venture.
Write a 4-6 page paper in which you:
1. Compare and contrast the two businesses—core business, their size, financials, global presence, use of e-business (marketing, sales, etc.).
2. Compare and contrast their outcomes (one successful, one unsuccessful).
3. Analyze the three primary reasons for the different outcomes.
4. Recommend two actions the unsuccessful one could have made to make their diversification venture successful.
5. Use a minimum of three (3) quality external resources from the last five (5) years...