Module Two Paper
BUSI520 – Group 1
Samsung: Curved Televisions
Our choice for the group project this semester is a product that will revolutionize the in-home theatre experience. With the introduction of Samsung’s Curved TVs, there will be similar shift to curved screens, much like there was a shift to flat panel television from the old CRT TVs.
Samsung’s new Curved TV takes all of the benefits of a flat panel TV and enhances them with all of the qualities that we find in our IMAX theatres now. The enhanced technology reduces glare, promotes a better viewing experience for all regardless of seating position, and gives all viewers a feeling of full immersion while watching.
Product & Firm History
The idea of using curved screens to enhance the viewing experience has been used since the early twentieth century in movie theatres. More recently, the explosion in popularity of IMAX theatres has foreshadowed the eventual enhancements in flat-panel televisions to include a curved screen. The company that is pioneering this effort to market the curved TV is Samsung. For more than 70 years, Samsung has been at the forefront of innovation. Our discoveries, inventions and breakthrough products have helped shape the history of the digital revolution (Samsung, 2015).
The Traditional 4Ps
Samsung’s new Curved TV is the product of choice. It is manufactured in a variety of sizes, from 48 inches up to 78 inches. There are also options for SMART features on the Curved TV that would give the product the ability to connect wirelessly to online source content. The product is designed to immerse all viewers in the subject matter, creating a viewing experience unlike any other previously available in-home theatre.
The Samsung Curved TV can be purchased at a myriad of online and brick and mortar locations. Some of the online retailers that carry Samsung’s new product line include...