Business Case Proposal
Project Title: NEW LASER SCANNER PLATFORM
Author: Mickey Swartz
Date: November 12, 2010
Revision: -
Revision Date: April 4, 2011
I. Product Concept Description: 2
1. Measuring Equipment History 2
1.1 Tape and Tram 2
1.2 Gauge Measuring Systems (1960’s) 2
1.3 3-D Mechanical Measuring – Chief Universal Measuring System (1970’s – 80’s) 2
1.4 3-D Computerized Measuring (1990-today) 2
2. Background: 2
2.1 Measuring System 2
2.2 Genesis Scanner: 2
2.3 Velocity Scanner: 2
2.4 System: 2
2.5 Targets: 2
3. Objective: 2
3.1 Key Objective: 2
3.2 Additional Objectives: 2
4. Metrics: 2
4.1 Quality: 2
4.2 Profitability: 2
4.3 Schedule: 2
4.4 Performance: 2
II. Industry and Market Status 2
1. Industry Profile and Trends: 2
1.1 U.S. Vehicles Sales 2
1.2 Number of vehicles in operation – U.S.A. 2
1.3 U.S. Vehicles Crashes and Collisions Data 2
1.4 Number of Vehicles Totaled Annually 2
1.5 OEM Market Share 2
1.6 US Average Vehicle Age 2
1.7 Collision Repair Insurance and Consumer-paid Claims Market (2009) 2
1.8 Key Facts and Industry Conclusions 2
2. Market Profile and Trends: 2
2.1 U.S. Collision Repair Market Size 2
2.2 The North American Collision Repair Marketplace Make-up 2
2.3 Average Annual Shop Gross Sales Volume and Trend 2
2.4 Average number of jobs performed each week 2
2.5 Average Number of Shops that Own Measuring Systems 2
2.6 Current Customer Mix/Percent of Sales in North America 2
2.7 Market Research on North America Market Share as of Q1 2010: 2
2.8 Global Market Share as of Q1 2010: 2
2.9 Key Facts and Market Conclusions 2
3. Competitive Threats and Environment 2
3.1 Competitive Technology 2
III. Market Plan and Strategy 2
1. Promotion of a Global Strategy 2
2. Target Markets: 2
2.1 Applicable Sales Regions 2
2.2 External Forces 2
2.3 Target Market -- Vehicles: 2
3. Assumptions: 2
3.1 Product Design Assumptions 2
4. Customer Analysis: 2
4.1 Velocity Shortcomings 2
4.2...