The Business Plan
You’ve got a business idea. You’ve decided to start a business. You want to get going.
But there’s a lot more to a good business than a good idea. You need to think things through to maximise your chances of success. Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the parts of your business to plan how everything will work. It will take a few weeks to write if you’re going to do it properly. Some parts will be easier to complete than others.
Completing this pack will help you create a business plan – you can use this information to help you create your academic poster and to put your pitch together for your presentations.
Table of Contents
Getting started - Whose plan is this? 4
Business name: 4
Owner(s) name: 4
Section one - Executive Summary 4
1.1 Business summary: 4
1.2 Business aims: 4
1.3 Financial summary: 4
Elevator Pitch 4
1.4 Your business name: 4
1.5 Strapline: 4
1.6 Elevator pitch: 4
Section two - Owner’s Background 5
2.1 Why do you want to run your own business? (Each member of the team should provide a short explanation) 5
2.2 What skills and qualities do you have that will make you a successful entrepreneur? Each member of the team should provide a short explanation) 5
Section 3 - About Your Business 6
3.1 What is the legal structure of your business? Briefly describe why you have chosen this structure 6
3.2 What is your business strategy? 6
3.3 What are the aims of your business? 6
3.4 What are your business objectives? 6
3.5 What is the organisational structure of your business? 6
3.6 Describe what HR factors you need to put in place for your business 6
Section four - Products and Services 7
4.1 What are you going to sell? 7
4.2 Describe the product or service you are going to sell: 7
4.3 How will this be manufactured or supplied to...