RWT1
Business Research Report
Online Marketing
Establishing a Presence on the Internet
Table of Contents
Cover page…………….………………………………………………………………….2
Table of contents…………………………………………………………………………3
Executive Summary………………………………………………………………………4
Introduction………………………………………………………………………………5
Advantage and Disadvantages findings .…………………………………………………6-7
Impact findings…………………………………………………………………………..7-8
Requirements findings...…………………………………………………………………8-10
Recommendation…………………………………………………………………………..11
Conclusion…………………………………………………………………………………11
References…………………………………………………………………………………12
Executive Summary
Being a well-established company in the retail market, Company Z currently enjoys a national audience with retail stores and loyal customers. As a well-established business Company Z is considering expanding its customer base by establishing itself on the online market. According to the Nielsen reports customized research, “approximately 10% of the world’s population (627 million) had shopped online.” (Paul, 2008) Breaking into and establishing itself to the online markets not only will increase the sales of Company Z, it will also make the company known as a global retailer.
Expanding into the online market will allow Company Z to reach new customers outside the target market of the retail stores, while also keeping the loyal retail consumers that are busy with everyday life, family and friends will now have the opportunity of buying their favorite products at their convenience whether that be from the comfort of their home or office. By providing this online service alternative for Company Z’s customers, Company Z will not only generate new customers but will also retain the loyal clients that it serves today.
Because Company Z is an already established company with a name brand expanding into the online market will...