Barnes &Noble Business Research Methods
Barnes & Noble is a popular book chain. There are two questions to be answered by the analysis: Is there is a reduction in sales of traditional books since the release of e books for electronic reading devices? Is there a need for redesign and restructure of the Barnes and Noble brick and mortar stores. Continuing the analysis from the previous weeks, Team A researches Barnes & Noble data collection techniques and performs further analysis. In reviewing the analysis data, the Team is able to explore potential challenges that can come from the validity and reliability of the questionnaire survey. The Team explores steps to overcome these challenges and adding it into the general response types. Thereafter, the team is able to classify the findings in order of power.
The analysis of the data from the study of Barnes & Noble stores is in two stages, the descriptive study and inferential statistical study. Initially, the team distributed and collected the questionnaires. The use of classification will summarize the data and express it in the tabular form for better understanding of the data. For example, if the questionnaires consist of information from males and females, the data is put into two categories and expressed in a table form. A proper graphical method can display the data summation. As an example, the display of information can be in a pie chart or simple bar chart of different categories like people who prefer to read electronic books and people who prefer to read hard copy books. Finally, a proper statistical hypothesis testing method can answer the research questions in the questionnaire. In the Barnes & Noble case study, the hypothesis test that proportion of people who prefer to read the electronic copy of books is the same proportion of people who prefer to read hard copy books. The hypothesis test consists of equality of proportions of five populations. The hypothesis test can...