March 14, 2016
Several facts need to be in consideration when will introduce a new proposal for business in service or product. Firs-able is necessary to request a market research, from a professional company who specialized in that matter. Where assess the viability of product or service to introduce gives confidence in the business, because the results obtained in the survey, are positive when consumers opinions explain his acceptance to the proposal.
The results of those studies, given to the company positive information, about the demand for the product or service offer and can handle the price elasticity. In other hand could handle information about the competence with product and service similarities where can offer to the consumer a plus that the competence does not have. I propose to introduce in the business of the chocolate, manufacturing with high-Quality ingredients and compete with the best brands of chocolate industry.
“Society has limited or scarce economic resources, meaning all natural, human, and manufactured resources that go into the production of goods and services. This includes the entire set of factory and farm buildings and all the equipment, tools, and machinery used to produce manufactured goods and agricultural products; all transportation and communication facilities; all types of labor; and land and mineral resources.” Mcconell, Brue, & Flynn, 2009 p254)
The Current Market
The current custom of the chocolate market has a diversity of consumers where can find customers that they are interest only in quality of the product and do not worry about the cost, but in the other hand are those consumers that prefer a low price, does not matter about high ingredients quality. That is way needs to focus on the type of market will be capture with the product to develop, it is important to categorize all that diversity of consumers in order to bring to them the best...