case study

case study

Who are the main stakeholders in this case?

1. This case examines ethical criticisms of the US fast food giant McDonald’s, and explores demands for the company to extend their vigorous efforts to restore their dented credibility in Europe to markets in Asia. The case focuses on the problems of obesity and unhealthy eating that have confronted the company, which are presented in the context of the broader critique of the chain.

What are the main ethical issues in this case?

1. This case examines ethical criticisms of the US fast food giant McDonald’s, and explores demands for the company to extend their vigorous efforts to restore their dented credibility in Europe to markets in Asia. The case focuses on the problems of obesity and unhealthy eating that have confronted the company, which are presented in the context of the broader critique of the chain.

Who are the key stakeholders?

The key stakeholders for the AWB and the Iraqi oil-for-food scandal are the Australian Wheat Board (AWB), the farmers, the United Nation (UN) and the Iraqi Government.

What it the Expectancy Theory?

The Expectancy theory of Motivation is most commonly known as a process theory. The theory portrays an explanation as to why individuals will choose one behavioural option over others. "The basic idea behind the theory is that people will be motivated because they believe that their decision will lead to their desired outcome" (Redmond, 2009). This theory is built upon the idea that motivation comes from a person believing they will get what they want in the form of performance or rewards. Although the theory is not "all-inclusive" of individual motivation factors, it provides leaders with a foundation on which to build a better understanding of ways to motivate subordinates" (AETC, 2008).


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