Case Study #2
Question #1: What is the WTTC's blueprint for new tourism? What are the three strategic priorities included in the blueprint?
The World Travel & Tourism Council sets its priorities after discussion between the Council and its professional staff, with a view to identifying those issues which most impede the operation or development of the sector.
Currently, these issues can be divided into three:
Freedom to Travel - issues which affect the rights and abilities of ordinary people to travel, domestically or internationally - and whether for business or for leisure purposes;
Policies for Growth - when governments or authorities act against - or fail to act in favor of companies or organizations in the private sector, whose business is the creation of wealth and jobs through the operation or development of Travel & Tourism; and
Tourism for Tomorrow - known already as the name of the WTTC's long-standing awards scheme that promotes and rewards the development of sustainable tourism - Tourism for
Tomorrow is how we summarize our concerns for the future of the Travel & Tourism sector, and how we act to ensure our children, and our children’s children have the ability to have their lives enriched by the ability to travel and understand the world (World Travel and Tourism Council, 2013).
Question #2: The WTTC produces an annual review of travel & tourism every year for its readers. Find the most recent edition and offer a one to two page synopsis of the WTTC predictions for global travel and tourism. Please highlight the key world regions that are expecting major changes.
According to the WTTC, there are four main “Drivers of Transformation” “which are global macro-trends upon which the future of Travel and Tourism will depend (World Travel and Tourism Council, 2013).
• Global connectivity
• Population growth pressure
• Socio-economic development and well-being