While it may seem that the Super Bowl is all about the game that takes place on field, the real games takes place between companies, as they put forth their best advertisements, with this year’s winner being Mountain Dew. The commercial features a character that distributes Mountain Dew to three gentlemen who appear to be bored. After consuming the beverage the three men become enlivened, and dance out the room along with the main character. Due to being successfully entertaining, Mountain Dew’s “PuppyMonkeyBaby” commercial should be turned into a series as it effortlessly uses branding, plot, and sound to showcase their product.
Branding is important in the evaluation of soda commercials because, branding is how the company associates with potential customers, and it allows for companies to distinguish themselves from one another. When evaluating the effectiveness of a commercial, how the a company presents or establishes themselves itself or itstheir product with potential buyers determines whether or not the commercial is effective. Researchers Bilal and Saima Khan conducted an experiment in which they analyzed the effects of humorous advertising on brand recognition. They found that “Humorous advertisements were found to be more effective than non-humorous advertisements. Thus it can be inferred that humor should be used in advertising as it leads to positive brand recognition” (Khan, p.1, 2013). By using humor in their branding companies are more likely to be recognized and distinguished from others.
The Mountain Dew commercial does an exceptional job excelling in the criterion of branding by creating a unique character to distinguish themselves from competitors. In the commercial a creature dubbed as “PuppyMonkeyBaby” gives the product to three men (Mountain Ddew, 2016). The use of the “PuppyMonkeyBaby” is an effective establishment of branding, as it is the creation of a humorous and distinctive character that...