In this globalization there is lots of competition in the world. Because of competition the organization must be strong to compete with the competitors. This report is also concentrate on the competitive analysis of the industry as well as the firms within the industry. First off all what is competitive analysis? The competitive analysis is the complete diagnosis of the industry’s and the firm’s internal and external factors which determines the .attractiveness of the industry as well as firm attractiveness. This report will analyze two industries and one firm’s related tools. To get competitiveness there should be a basic framework for the strategy analysis. The basic framework is a bridge between the firm and its objective for existent. We can divide the basic frame work in to two. First, for the firm it self and second, for the industry within the firm works. The framework for strategy is useful to analyze all the environment factors which affects to the firm’s and industry’s competitiveness. The firm’s framework includes goals and values, resources and capabilities, structure and systems which are internally controlled. And the industry’s framework includes competitors, customers and suppliers which are external factors, firms directly can not control on external factors.
We can not do competitive analysis without analytical tools. Because tools are very helpful to analyze industry and firm positive and negative factors which are affecting on them. There are many competitive analysis tools like, SWOT, Porter’s five forces model, Value chain analysis, Balance score card, BCG matrix, ROEC, PEST etc. This report will be concentrate on three analytical tools which are Porter’s five forces model, SWOT and Value chain. Amongst these three first two that are Porter’s five forces model and SWOT will analyzed the industry’s attractiveness and Value chain will analyzed the firm’s attractiveness.