Conducting Business Via Social Media
Introduction
Social media is a significant tool that is widely used to share, post, and create information that is available through networking. For businesses today, the best way to keep your company successful, in my estimation, is to fully embrace social media. Consumers are always looking for the next best thing. Therefore, businesses have to be two steps ahead and in the present. Social media allows smaller sized companies to compete with some of the larger companies and reach more customers. Social media networks are good resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options for brands that want to reach even more new people.
In this modern age, social media became an important part of people’s daily lives across the world. Social media extends beyond information and ideas sharing. It is a new phenomenon; it is increasingly becoming an essential component of a firm’s marketing and customer base development platform. “94 percent of firms having a marketing department make use of social media as a vital component of their marketing platform. In addition, 85 percent of all firms own a dedicated social media platform, which acts as an integral component of their marketing approaches;”(Forbes)
This paper discusses the benefits that the role of social media in business at global level, and any other ethical and contemporary issues arising from the same.
Benefits of using social media in bussiness
It’s very easy to tell that social media has a huge impact on firms across the world. Globally, organizations are realizing the fact social media is a cheaper and convenient way of achieving business growth. This is because companies can develop their brands easily and cheaply by using the influential nature associated with social media.
“90% of businesses see increased exposure and more than half report...