Just How Effective Are Social Media Websites in The Business World Today?
The use of social media in the business world is growing faster than anyone estimated. The power of social media and the impact that it can have on businesses is shocking. Social media impacts each and every part of business operations. Marketing, sales, customer service, legal, and financial departments have changed their entire outlook on how business is handled due to social media. This new communication platform has allowed small and large businesses to increase their annual sales and most importantly, strengthen customer relations. The better a business can manage the relationships it has with its customers the more successful it will become.
The Roots of Social Media
When talking about social media today, most people automatically think of Facebook or Twitter, and forget about the earliest forms of communication. The most original form of social networking dates back to 550 B.C., when sending letters through the postal service came about. The next big step was the invention of the telegraph in 1792. After the invention of the telephone in 1890 and the radio in 1891, the importance of social media in the business world grew astronomically. (Hendricks, History of Social Media)
Social media has been impacting business longer than you might imagine. It has taken many centuries of developing social media to make it as effective as it is today. Social media is the interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Some of the most well known sites include Facebook, LinkedIn, MySpace, Twitter, YouTube, Flickr, WordPress, Blogger, and Wikipedia.
The Presence of Social Media Sites in the Business World Today
Social networking through online media is considered a crucial role in the success of any business market. Today, companies able to see the...