European Management Journal Vol. 19, No. 3, pp. 317–331, 2001 2001 Elsevier Science Ltd. All rights reserved Printed in Great Britain S0263-2373(01)00028-7 0263-2373/01 $20.00 + 0.00
Rivalry Through Alliances: Competitive Strategy in the Global Telecommunications Market
SYLVIA CHAN-OLMSTED, University of Florida MARK JAMISON, University of Florida
This article is the ﬁrst and the qualitative section of a two-part strategy research project which examines the state of the global telecommunications market and assesses the business factors and environmental variables such as country/regional economic proﬁles, political systems and regional alliances, that inﬂuence strategic directions of ﬁrms in the converging global telecommunications market. The article speciﬁcally investigates the forces contributing to the globalization of telecommunications services, major telecommunications strategies and strategic alliances in the global market, and factors that may have contributed to the outcome of these alliances. 2001 Elsevier Science Ltd. All rights reserved. Keywords: Telecommunications, Alliances, Globalization, Competitive advantage Since the early 1990s, Europe and the United States have witnessed multiple mergers involving leading telecommunications companies. The marriages of AT&T with TCI and Media One, MCI with WorldCom, and Vodafone with Mannesman set the stage of a rapidly changing global telecommunications market as players such as British Telecom (BT), AT&T, and DoCoMo acknowledged their plans to build competitive advantages in the world market
European Management Journal Vol. 19, No. 3, pp. 317–331, 2001
through combinations with other companies. Other strategic partnerships between major telecommunications operators from North/South America, Europe, and Asia are forming almost daily, although the pace has slowed since the decrease in telecommunication and Internet stock prices tightened capital markets in late 2000...